Meet the new Pacific Beach bottle shop taking the booze out of drinking culture

At Monday Morning on Garnet Avenue, the sober curious can find a large variety of non-alcoholic beers, wines and spirits

If wine is your go-to beverage of choice, Monday Morning has you covered with a wide selection of alcohol-free options. Photo by Lauren J. Mapp

It’s Jan. 31, which means there’s only one more day of skipping the booze if you’re observing Dry January.

But if you don’t drink alcohol or — like me — will be transitioning into Damp February, there’s a new bottle shop in San Diego offering a wide selection of alcohol-free beer, wine and spirits.

At Monday Morning on Garnet Avenue, the sober curious can find a wide selection of drinks including 105 beers from all around the world, canned craft cocktails, sparkling rose, spirits styled after whiskey and gin, adaptogens, kava-based spirits like Kava Haven and more. The shop also has an adjacent community space where guests can hang out, work and socialize.

Just over a year before opening Monday Morning in Pacific Beach last November, founder ​​Zane Curtis gave up drinking. Prior to making his decision, he often questioned whether he had a drinking problem, but in June 2023, he decided that quitting was a way to be a better husband and father to his kids.

“My life was good. I was married, I had kids, I had a job, I was exercising, I didn't really have a reason why, but I constantly had the question around my drinking,” Curtis said. 

This is an excerpt from my newest food writing project, San Diego Tides & Tacos. Visit this article on Substack to read more and learn how to make a non-alcoholic Negroni Falso, and please consider subscribing to receive the newsletter when it's published each week. 

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